Tuesday, February 5, 2008


I keep coming across this Dutch design collective, Droog. Although I keep envisioning A Clockwork Orange, Droog in this case mean something else entirely. Formed in 1993 by Renny Remaker and Gijs Bakker, they first exhibited products by Dutch designers at the Milan Furniture Fair. The collective then moved from producing only one-off pieces to internationally designed commercial pieces. While not wanting to consider their collective a business, they continue to make excellent business decisions. In 2003 they split their company into the Droog Foundation, concerned with design innovation, and the Droog Label, which focuses on development and marketing.
The next move they plan to make is to team up with other design stores in Athens, Istanbul, Los Angeles, and Toronto. They will sell Droog products as well as organizing events like dinners, lectures, and exhibitions where local designers and the public can interact and possibly come up with specialized product development. They hold these types of things in Amsterdam as well--another reason I desperately want to live there one day.

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